Leads, sales, sign-ups - they all start with words, right? So let's use the right ones.
Just kidding, of course. I prefer the South Pacific...
The truth is that we copywriters are writers of ‘copy’ - of words that show, tell and sell. We leave copyright to the lawyers.
Our expertise is in creating clearly written, targeted copy that helps businesses like yours connect with and convert more customers.
With clever copywriting, you show your ideal customer that what you offer is exactly what they need.
You address their concerns, overcome their doubts and help them to understand why you're the best choice.
Then, you help them make that choice with a call to action they can't resist.
Great copy engages your audience and inspires them to act, whether that's to follow you on social media, sign up to your newsletter, call you for a quote, purchase your product or service; you get the idea.
In today's online world, though, your copy must do more than captivate your human audience. Your copy must please the world's favourite search engine as well. (I bet you don’t need to ‘Google it’ to know which one that is.)
Often, Google is the first stop on any consumer's journey.
Once a search is entered, Google decides whether a consumer finds your website on Page 1 of the search results - or not at all.
The good news is you can influence that decision.
Using a variety of techniques, known collectively as Search Engine Optimisation (SEO), you can snag prime real estate on Google's coveted Page 1. One of the most important techniques involves your words.
A savvy SEO copywriter uses the right words to create content that both your human audience and Google loves.
When you create content that Google loves, you attract more people to your website.
And when you create content that your audience loves, you attract more sales from those people.
Sounds simple enough, right? Let's get to it.
“Erin is a truly passionate and talented copywriter. Erin took the time to understand each company's audiences and created engaging, share-worthy and well researched content across a range of industries such as travel and finance.”
Your words matter, so let's get them right. I craft compelling copy for a range of online and print platforms.
My core services include:
As an SEO copywriter skilled in Google Ads, I'm in a unique position to help your business deliver profitable search engine marketing campaigns, regardless of your budget.
My PPC advertising services include: