The Google Ads Setup System for local service businesses

Set up your own Google Ads properly with a practical step-by-step system designed for local businesses who can’t afford DIY mistakes or expensive agencies.

Built from 8 years managing profitable Google Ads campaigns for small businesses.

Get Free Preview & Checklist

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Get The Setup System

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Most small businesses don’t need “advanced” Google Ads

Most small businesses can't justify the cost of paying for an agency to manage their Google Ads. But if they try and DIY, it's tough to get it right. Most Google Ads advice out there is built for:

big budgets
full marketing teams, agencies or aspiring Google Ads pros.

If you're a local business, you don't have to waste money doing it yourself with little guidance on what actually works for your budget and market.

All you need is a simple setup that gives your ads the best chance of driving consistent, profitable leads, with strategies that make sense for your ad spend without requiring you to become a Google Ads nerd.

If you're a small, service-based business, you don’t need an expensive agency to run effective Google Ads.

You need a clear setup system focused on getting leads without unnecessary complexity.

Get Started Now Get Free Preview & Checklist

This system was built for real local businesses

After 8 years managing Google Ads campaigns, I kept seeing the same pattern again and again: small business owners were trying to run Google Ads themselves, wasting money, struggling to generate consistent leads, and becoming overwhelmed by advice that simply wasn’t built for them.

So I created a practical, step-by-step setup system focused on what actually matters for them, including:

understanding what realistic results and costs look like for their business
proper account setup to clearly measure ROI
avoiding Google Ads defaults that can waste budget
setting up campaign structures built for local service businesses
practical guidance on keywords, ad writing, and landing pages
straightforward optimisation strategies they can realistically manage.

You don't want to become a Google Ads pro. You just want to know: "How can I set up and use this thing to get leads at a cost I know is profitable to me?"

What most local businesses actually need...

I’ve spent more than 8 years helping local businesses use Google Ads as a profitable source of leads, without spending hours every week inside their account.

This system is designed to help you skip the overcomplicated tactics built for huge brands with big budgets and focus on what actually makes sense for your budget and market.

What's inside?
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➜ Account setup
➜ Conversion tracking
➜ Keyword research
➜ Campaign structure
➜ Ad writing
➜ Landing pages
➜ Optimisation systems
➜ Troubleshooting guidance
➜ Coaching calls and support community

Get Started Now Get Free Preview & Checklist

The Google Ads Setup System

Set up your own Google Ads to drive profitable leads and bookings.

Perfect for small business owners who want to DIY without unnecessary, over-complicated strategies.

Easy-to-follow, step-by-step setup guidance for building and managing your Google Ads account properly.
Practical campaign structures, settings, and strategies designed for smaller-budget local businesses.
Templates and calculators to help with keyword research, ad writing, ROI planning, and campaign setup.
Monthly coaching calls and community support so you can ask questions and get help when you need it.
Straightforward optimisation systems you can realistically manage without spending hours inside your account.
Proper conversion tracking setup for lead enquiries and bookings, including Enhanced Conversions configuration aligned with current Google Ads best practices.

Get Set Up Today

Get your free preview & settings checklist

Sign up for a free System preview

Get three short videos that show you how your Google Ads account is set up, where everything lives, and the default settings Google quietly turns on that waste your money.

Plus a checklist so you can fix it today!
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No credit card required; simply sign up for a free system preview today.

As a Google Ads specialist, I've been approached again and again by small businesses who want support, but find it hard to justify the cost.

I created the Google Ads Setup System to address that need.

Get Started Now Get Free Preview & Checklist

What’s included?

Step 1:
Set up your platforms

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In this step, we set up your Google Ads and Google Tag Manager (GTM) accounts. You will need to have both of these accounts to complete the steps in this system. Then, we connect your GTM account to your website.

Step 2:
Get to know your Google Ads account

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In this step, you’ll understand how your Google Ads account is structured and why it matters. You’ll also walk through the platform and set up your account settings.

Step 3:
Set up your tracking

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In this step, you’ll set up conversion tracking so Google Ads can measure the performance of your campaigns. A conversion is a valuable action someone takes on your website after clicking an ad.

In this system, we go through how to set up enhanced conversion tracking for form submissions, calls, and appointment bookings.

Step 4:
Set realistic goals to measure success

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In this step, you’ll set clear performance targets for your Google Ads using your own business data. The Goal & Profitability Calculator will help you determine the numbers you need to hit to be profitable.

Step 5:
Build your campaign strategy

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In this step, you'll map out your Google Ads campaign strategy. You'll decide what to promote first, and whether it makes sense to show ads for searches for your brand name on Google. These decisions will help you avoid wasted spend and focus on what’s most likely to generate results.

Step 6:
Choose your keywords

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In this step, you’ll select the keywords your campaign/s will target in Google Ads. You'll use the Campaign Builder Spreadsheet to carry out keyword research for your campaign/s. You'll also set up your Negative Keyword Lists to avoid paying for clicks on irrelevant searches.

Step 7:
Create Ads that convert

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In this step, you’ll write your first ad/s for your campaign/s. You'll also write your Ad Assets.

All of this using ad copywriting best practices and handy headline formulas.

Step 8:
Build your campaigns

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In this step, you’ll build your campaigns inside Google Ads using the information from your Campaign Builder Spreadsheet.

Step 9:
Prep your landing page

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In this step, you’ll make sure your landing page is ready to convert traffic before you launch your campaigns.

Step 10:
Set budget, bid strategy & go live!

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In this step, you will publish your campaign/s! Before doing so, you’ll learn how Google Ads spends your budget and how you can expect to be charged once your campaigns go live.

Step 11:
Optimisation

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In this step, you'll learn to manage your campaign/s without needing to become a PPC expert!

Get set up for Google Ads success today

Get Started Now Get Free Preview & Checklist

Get your Google Ads account set up for success today

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1 x $699

1 x $449
One-time payment.

Limited-time launch discount.

3 months to get your Google Ads set up properly — with step-by-step videos, templates, and guides, plus a managed Q&A forum and monthly coaching calls so you're never stuck.

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After 3 months, continue for $149/month; cancel anytime.

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Includes:

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11-Step Setup System.
7+ hours of practical video walkthroughs.
Templates, setup guides, and optimisation resources.
Monthly coaching calls.
Community support for questions and feedback.

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Best suited for local service businesses using predominantly text-based ads on Google Search to generate leads and bookings.

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Not designed for ecommerce stores selling products online.

Get Launch Price

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3 x $267
Pay monthly.

3 months to get your Google Ads set up properly — with step-by-step videos, templates, and guides, plus a managed Q&A forum and monthly coaching calls so you're never stuck.

After 3 months, continue for $149/month; cancel anytime.
‍

Includes:

‍

11-Step Setup System.
7+ hours of practical video walkthroughs.
Templates, setup guides, and optimisation resources.
Monthly coaching calls.
Community support for questions and feedback.

‍

Best suited for local service businesses using predominantly text-based ads on Google Search to generate leads and bookings.

‍

Not designed for ecommerce stores selling products online.

Get Started

The Google Ads reality check

Is your business even ready to run Google Ads? What budget do you realistically need to get started?

Learn about the common mistakes small business make and why many of their campaigns are set to fail even before they're launched in this video.

Get Set Up For Success Today

What my clients say

Erin's approach is methodical and data-driven, paying attention to the correct setup of analytics and conversion tracking and the subsequent monitoring and analysis of reports to drive audience targeting and ad content choices. Erin is highly skilled in the process and technologies of online advertising and approaches the task with integrity, honesty and a genuine desire to deliver positive results.

Tom Cameron

todo.vu

For over two years, Erin has been our trusted partner in Google Ads, and her straightforward and results-driven approach is truly invaluable. In one of our accounts, she not only doubled our lead count within the same budget but also significantly improved lead quality. Erin's expertise has had a remarkable impact on our campaigns.

Dan Scanlan

A Head Start / Amazing Education

Erin Haywood is a must for any business looking to grow their online brand and sales. We highly recommend Erin; she used Google Ads to effectively distribute our message to different target audiences and has had continued success achieving profitable conversions. Erin is a pleasure to work with.

Mike Walsh & Natalie Walsh

Walsh Gates

It's been clear from the start that Erin genuinely cares about our success. She takes the time to understand our business, explains her strategies clearly, and provides transparency about our ad spend and ROI. Her enthusiasm in sharing good results is infectious. Having an ads manager who genuinely cares brings us tremendous peace of mind.

Penbe Durdu

IndyForms

The Google Ads Setup System for local service businesses

Set up your own Google Ads properly with a practical step-by-step system designed for local businesses who can’t afford DIY mistakes or expensive agencies.

Built from 8 years managing profitable Google Ads campaigns for small businesses.

Most small businesses don’t need “advanced” Google Ads

This system was built for real local businesses