Landing page or website page? What's the difference, anyway? Fortunately, the answer is simple! Read on...
This week in 'Tackling Tech-Talk*, we're putting an end to the landing page vs website page confusion!
*Every week in our 'Tackling Tech-Talk' series, we pick apart a tech term (or two) you've probably heard but might not totally understand. Our aim is to dismantle the jargon and empower business owners like you to take control of your digital advertising with confidence.
I get asked this question a lot. And the quick answer: a landing page is a website page, it's just a special kind of website page.
A website page (or webpage / web page) is a single document on the World Wide Web that is accessible through a web browser. It displays information—like text, images, and multimedia content—in a formatted layout. Each website page has a unique URL that distinguishes it from other pages and allows users to find and revisit it.
Most simply, a website page is any single page on your website that has a unique URL. This blog post you're on now is a website page.
A landing page is a specific type of website page. It's the destination page where users 'land' after clicking on an ad or a link. For this reason, landing pages are strategically designed for a single focus or objective. Unlike standard web pages, which have various goals and encourage exploration, landing pages are designed to steer visitors toward a particular action, whether it be signing up for a newsletter, registering for a webinar, making a purchase, or another specific task.
Often, landing pages operate as standalone pages that serve specific marketing or promotional campaigns.
This blog post you're on now isn't a landing page, but that doesn't mean it can't be. I could, for instance, create an ad and send users who click on it here. However, this page isn't clearly targeting a specific audience to take a specific action, so it probably wouldn't work to well for tangible goals. (We do have a post on techniques to optimise your paid search landing pages, by the way!)
Next week in Tackling Tech-Talk: What's the deal with SEO, SEM, and PPC? We'll make sense of what these acronyms mean, how they work together, and how they can work for you!
Talk to you then!